How to Get More New Dental Patients Through Quality Referrals
Despite the increase of technology and the prevalence of social media, one of the best ways to get dental patients is through positive referrals. People still talk about services they’ve used and products they’ve tried, and they put a great deal of stock in what their friends and family think. Potential patients are more than 34% more likely to check your service out if they see positive testimonials and referrals from people just like them. What may seem like the tricky part is finding those quality referrals.
Work in a Manner That is Referable
One of the best ways to get high quality referrals is to make sure that your dental practice is run so well that people will automatically tell their friends and families about it. Whether you realize it or not, your patients are already telling people how they feel about your practice. If it’s good, then it will help you. But when you aren’t doing this intentionally, you will wind up with accidental referrals, the referrals that you can’t optimize for advertising.
In addition to working in a quality manner, make sure that you remind your patients why your services are so special. They won’t necessarily know what it is that sets you apart beyond good customer service. If you use particular treatments or have a specialization that really sets your dental practice apart from all the others, make sure that they know about this.
Ask for Referrals Early On and Make it Easy to Refer
People understand the importance of a quality service and the way that referrals play into that. There’s no reason to be ashamed of asking for your patients to refer their friends and family to you. It’s a good idea to work this into the conversation and even into your marketing copy as early as you can so that it is already in their subconscious and they’re thinking about it.
The next part is to make sure that you make it easy for people to refer. The old fashioned way was to give out extra business cards and brochures. The key now is in social media. In this case, increased technology and social media enhance the way that people look for quality referrals. These referrals wind up being intentional, even if you don’t plan them because they are referrals that you can optimize. Positive feedback and statements left on your social media pages comes together to form incredible opportunities that you can maximize on later.
Take this one step further and make sure that your website and social media all have the potential for turning into quality referrals. In some cases, it is as simple as running a contest on Facebook and offering a prize for who can come up with the greatest tag line. In others, it’s running a contest for who can invite the greatest number of patients to come in for a cleaning or a checkup. With social media, you can easily optimize your content to be shared and to then even quote that positive feedback so that your patients’ referrals work beyond just their friends and family members and reaches others in the community.